Forbes; November 18, 2013

The headlines BP endured in April, 2010 were ugly. The Deepwater Horizon explosion killed 11 workers and spilled millions of gallons of oil into the Gulf of Mexico. From a public relations standpoint, the camera-feed of oil gushing from the unplugged well into the blue waters of the Gulf was a constant reminder of the environmental damage caused by the accident. From a legal standpoint, BP was on the hook for billions of dollars. The accident left a heavy toll on the company’s stock. By June of 2010, it lost half its value, plunging from about $60 to $27. Three-and-a-half years later, it has only recovered about half its share price.

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