Podcast: Testing, analyzing and tracking marketing campaigns

cash moneyHow can you tell if all that money you're spending on marketing your law firm is working? In this edition of Lunch Hour Legal Marketing from the Legal Talk NetworkGyi Tsakalakis and Kelly Street talk about the best ways to test and analyze your marketing to see if it's really effective. They also discuss how to make well-informed and data-based decisions about how your marketing dollars are being used. You'll also hear how to set your marketing goals and different ways to track your advertising success rate.